Beyoncé is back again.
Not only is she set to release a new album, “Renaissance,” later this month, but she also just launched another collection from her Adidas x Ivy Park brand.
Ivytopia, now available on Adidas’ website, “explores the collective connection we share after emerging from a period of isolation,” according to a press release, and “imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential.”
That’s certainly on brand for the next era of Bey, as she hinted at her upcoming album in a 2021 Harper’s Bazaar interview, saying, “With all the isolation and injustice over the past year, I think we are all ready to escape, travel, love, and laugh again. I feel a renaissance emerging, and I want to be part of nurturing that escape in any way possible.”
She also spoke about the pandemic, telling the mag, “During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things.”
Priced from $30 to $200, the Ivytopia collection features activewear and swimwear in fabrics including power mesh, French terry, Spandex and stretch twills.
Accessories like hats, totes and socks are also available to purchase, as well as footwear — including a re-imagination of the iconic Stan Smith sneaker ($110) and the Ultraboost ($200).
In addition to its standard inclusive size range — from XXXS to XXXXL — and uniSєx styles for adults, Ivytopia also includes 14 kids’ styles.
Fans should move fast, as Bey’s previous collections (including Halls of Ivy, Ivy Heart and Ivy Park Rodeo) have sold out quickly, but there’s more than one way to shop the launch: Starting July 22, Ivytopia will be stocked at select retailers globally. Foot Locker, Finish Line, ASOS, Bandier, JD Sports, Nordstrom and SNS are among the brand’s past partners.
