When you have Beyoncé and Jay-Z starring in a campaign that will hopefully usher in a new era of your brand, you break out the big guns.
For Tiffany & Co., that meant adorning Beyoncé in the 128.54 carat Tiffany Diamond, previously worn by only three other people (one of them Audrey Hepburn), along with a host of other luxury jewels. Of course, the priceless Fancy Yellow diamond on a long chain adorned with more than 100 carats of diamonds itself looks right at home around Beyoncé’s neck in Tiffany’s new About Love campaign, pH๏τographed by Mason Poole and styled by June Ambrose and Marni Senofonte, with the accompanying video sH๏τ by Black Is King director Emmanuel Adjei.
Her hair, styled by Jawara Wauchope and Nakia Rachon, is piled on top of her head in a glamorously unkempt updo, and her makeup by Sir John Barnett is subtle save for a dramatic cat eye (perhaps another nod to Ms. Hepburn’s Holly Golightly).
The invaluable necklace matches her 22-carat cushion-cut yellow diamond ring, two of the many diamond-heavy pieces she wears throughout the campaign. 
“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, executive vice president of product and communications, said in a release. “As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
